David Tetreault built a three decade career across Sony Pictures Television, Warner Bros. Television, 20th Century Fox, Clear TV and iHeartMedia, Golden Boy Promotions, Triller and BKB Bare Knuckle Boxing.
Rights and distribution
Deals that built global reach
Tetreault translated his television marketing foundation into high value live sports rights, streaming packages, social video, pay per view and original programming.
Golden Boy · ESPN
Multiyear live boxing and original programming
Created the Golden Boy Boxing on ESPN series and helped structure a package that launched with 18 live cards in its first year across television and digital platforms. Read the ESPN announcement ↗
Golden Boy · Facebook Watch
Live boxing built for social viewing
Negotiated a multiyear package for live events, shoulder programming and real time audience engagement produced by Golden Boy Media and Entertainment. Read the announcement ↗
Golden Boy · DAZN
The landmark Canelo Alvarez media rights relationship
As Golden Boy's Chief Business Officer, Tetreault led the 2018 DAZN negotiation: an 11-fight commitment reported at $365 million guaranteed to Canelo Álvarez, with Golden Boy's media-rights license bringing the total package to approximately $600 million — at the time the richest deal in boxing history.
Oversaw major pay per view fight operations generating hundreds of millions of dollars annually while leading programming and distribution relationships.
The same operating thread runs through every chapter: build the audience, create the programming, secure the distribution, connect brands to culture and turn media into durable enterprise value.
30+Years across media and entertainment
$100MMedia budget stewarded at FOX
200+Programming partnerships at Clear TV
4,500+Hours of Golden Boy live and original programming
Studio television
Sony, Warner Bros., FOX and iHeartMedia
Tetreault's television foundation spans affiliate marketing, national media investment, franchise launches, brand partnerships, programming distribution, digital video and original content.
Sony Pictures Television · Manager, Marketing · 1990 to 1995
Affiliate marketing for syndicated franchises
Developed local affiliate strategy for first run and off network programming.
Provided station partners with on air, radio and print marketing materials.
Managed daily advertising and marketing support for local affiliates.
Wheel of FortuneJeopardy!SeinfeldMad About YouMarried… with ChildrenWho's the Boss?Ricki LakeParker Lewis Can't Lose
20th Century Fox · Senior Vice President, Marketing · 1999 to 2008
National advertising for defining television franchises
Stewarded a $100 million media budget and planned national investment for 20th Television programming.
Developed multiple Promax award-winning campaigns.
Built national integrated promotions with General Motors, Lexus, T Mobile, AT&T, Nestlé, Johnson & Johnson, Energizer, Walmart, Google, Facebook and other major brands.
Connected traditional television marketing with emerging social platforms.
The SimpsonsAmerican Idol24The X FilesFuturamaKing of the HillModern FamilyBuffy the Vampire SlayerAngelAlly McBealMalcolm in the MiddleDharma & GregDivorce CourtOn Air with Ryan Seacrest
From 2015 to 2022, as Chief Business Officer, Tetreault created and led Golden Boy Media and Entertainment, overseeing major live events, original films, television series, short form work and global distribution.
Executive producer · Documentary films
I Am Boxing and I Am Boxing 2
Worked across production and distribution to carry the creative vision through execution. The films were produced by Golden Boy and distributed through HBO and DAZN.
A series about the lives of boxers after the fight and what happens when they step away from the ring, produced by Golden Boy and distributed on YouTube.
Created and executive produced the series within a multiyear agreement that delivered live fight cards and original programming across ESPN television and digital platforms.
Mano a Mano, The Ring Report, World Title Bound: Seniesa Estrada, Golden Boy Fight Night, Thursday Night Fights, In the Ring and The Ring TV Express sit alongside thousands of hours of live championship boxing.
As President of Triller, Tetreault's remit covered global television rights, original programming, films, live events, marketing and sponsorship integration, including BKFC.
Live event and production milestones
From Los Angeles to Seoul
Structured Manny Pacquiao's return to the ring against DK Yoo in Seoul.
Led the Lineage of Greatness event and Verzuz presentation featuring Sergey Kovalev versus Kubrat Pulev and Cypress Hill versus Onyx.
Developed Tapia Fight Night featuring Nico Hernandez, José Luis Castillo, Abel Mendoza and Sean Garcia.
Executive produced major live sports events, television shows, documentaries and short form content.
Partnership development
A broad commercial network
Developed strategic partnerships involving Meta, DraftKings, Bally Sports, Zanfer Boxing, No Boxing No Life, Title Boxing, Adidas, Fight K Promotions and other sports, media and consumer brands.
Played a pivotal role in securing a three year global DAZN agreement for BKFC covering up to 24 exclusive live events annually plus original and shoulder programming.
BKB Bare Knuckle Boxing · Chief Executive Officer · 2025 to present
The current chapter
As Chief Executive Officer, David Tetreault leads the company strategy, media rights, programming, production, distribution, talent storytelling, international expansion and live event growth of BKB Bare Knuckle Boxing.
Tetreault earned a BA in Television, Film and Advertising and an MA in Theater Arts from California State University, Los Angeles. He earned an MFA through the UCLA Producers Program and a Graduate Certificate in Sports Management from Columbia University.
He has taught graduate level sports and entertainment coursework and served as chair of the Cal State LA College of Business and Economics Dean's Advisory Board.
The record below combines Tetreault's CV with institutional and company archives. It preserves the specific programs, responsibilities and business outcomes attached to each chapter.
Sony Pictures Television · Manager, Marketing · 1990 to 1995
Affiliate strategy for major syndicated television franchises
Developed marketing strategies and affiliate support for first run and off network television programming.
Created on air, radio and print materials for local station partners and managed daily advertising and marketing communication.
Supported a portfolio spanning game shows, sitcoms, talk and first run syndication.
Wheel of FortuneJeopardy!SeinfeldMad About YouMarried… with ChildrenWho's the Boss?Ricki LakeParker Lewis Can't Lose
20th Century Fox · Senior Vice President, Marketing · 1999 to 2008 · Programming archive through 2011
National marketing for defining television franchises
Led national advertising strategy and media investment across the 20th Television portfolio, with stewardship of a nine figure media budget.
Developed multiple Promax award-winning campaigns for some of television's most recognizable series.
Created multimillion dollar and integrated promotions with major automotive, technology, retail, airline and consumer brands.
The SimpsonsAmerican Idol24The X FilesFuturamaKing of the HillBuffy the Vampire SlayerAngelAlly McBealMalcolm in the MiddleDharma & GregDivorce CourtOn Air with Ryan SeacrestStark Raving Mad
Building television networks across airports, digital and OTT
Led business affairs, finance, marketing, programming distribution, content acquisition and corporate development.
Brokered more than 200 programming partnerships with ABC, NBC, FOX, ESPN, CNBC, USA Network, Bloomberg, FOX News, The CW, CBS Sports and others.
Helped secure a ten year Clear Channel Airports relationship and expand customized airport television networks across major markets.
Extended the business into a personalized digital video platform with roughly 5,000 videos, plus original entertainment, sports and red carpet production.
The television foundation led directly into major live rights, streaming, social video and original programming agreements across boxing and combat sports.
ESPN
Helped create the multiyear Golden Boy Boxing on ESPN package, which launched with 18 live cards in year one and original programming across ESPN television and digital platforms. ESPN announcement
Facebook Watch
Developed a global social video package combining live boxing, shoulder programming and real time fan engagement, produced by Golden Boy Media and Entertainment. Golden Boy announcement
DAZN
Initiated and helped negotiate Golden Boy's landmark DAZN relationship with John Skipper, making DAZN the exclusive home of Canelo Alvarez and building a broader Golden Boy event package around the agreement. Deal origin
BKFC and DAZN
Played a pivotal role in securing a second three year DAZN relationship, this time for BKFC, covering up to 24 exclusive live events annually plus original and shoulder programming. Partnership announcement
Bally's Fightnight by BKB
Helped bring a fully integrated technology, venue and broadcast distribution partnership to market, combining Bally's proprietary punch data, casino properties, Bally Sports Live and Stadium. The concept originated in a 2021 pilot led by Tetreault and Bally's Chairman Soo Kim. Partnership announcement
BKB and TikTok LIVE
Led BKB's launch on TikTok LIVE as the exclusive home of preliminary fights, combining live competition with platform native creators and real time audience engagement. Independent coverage reported category leading watch time and engagement. Launch announcement
Primary source archive
The underlying career record
Institutional biographies, company announcements, deal records and official media that document the career and connect historical accomplishments to the current BKB role.
