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The plan to build a $1bn company

David Tetreault joins the Broadcast Sport Podcast for a wide ranging conversation about turning BKB Bare Knuckle Boxing into a global sports and media company.

Broadcast Sport Podcast · January 29, 2026

BKB Bare Knuckle Boxing and its plan to become a $1bn company

The conversation covers the sport's commercial opportunity, BKB's broadcast footprint and the company building required to take a combat sports property from passionate niche to mainstream international brand.

Tetreault brings a television and media rights perspective shaped by Sony, Warner Bros., FOX, Clear TV, Golden Boy and Triller. That operating history sits underneath the BKB strategy discussed in the episode.

What the conversation covers

Company building

The billion dollar ambition

Why BKB is being built as a sports and media enterprise with durable brand value, rather than only as a sequence of fight cards.

Media strategy

Broadcast reach and global distribution

How programming, platform relationships and an international footprint expand the audience for bare knuckle boxing.

The product

A differentiated combat sports experience

The Trigon, the pace of the fights and the presentation choices that make BKB immediately recognizable.

Growth

From devoted fans to mainstream scale

The role of talent, storytelling, live events, digital communities and disciplined market expansion in the next chapter.