The billion dollar ambition
Why BKB is being built as a sports and media enterprise with durable brand value, rather than only as a sequence of fight cards.
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David Tetreault joins the Broadcast Sport Podcast for a wide ranging conversation about turning BKB Bare Knuckle Boxing into a global sports and media company.
Broadcast Sport Podcast · January 29, 2026
The conversation covers the sport's commercial opportunity, BKB's broadcast footprint and the company building required to take a combat sports property from passionate niche to mainstream international brand.
Tetreault brings a television and media rights perspective shaped by Sony, Warner Bros., FOX, Clear TV, Golden Boy and Triller. That operating history sits underneath the BKB strategy discussed in the episode.
Why BKB is being built as a sports and media enterprise with durable brand value, rather than only as a sequence of fight cards.
How programming, platform relationships and an international footprint expand the audience for bare knuckle boxing.
The Trigon, the pace of the fights and the presentation choices that make BKB immediately recognizable.
The role of talent, storytelling, live events, digital communities and disciplined market expansion in the next chapter.