Market ready launch plans
Developed local marketing strategies that affiliate stations could execute around first run premieres, returning series and off network acquisitions.
David Tetreault / Career / Sony Pictures Television
Sony Pictures Television · 1990 to 1995
Building affiliate demand for television franchises
As Manager of Marketing, David Tetreault developed local affiliate strategies and supplied station partners with the on air, radio and print support needed to launch first run programming and grow off network franchises.
Campaign scope
A portfolio built for national scale and local performance
The Sony chapter established the core operating discipline that ran through Tetreault's later television and sports work: understand the audience, equip distribution partners, coordinate every consumer touchpoint and keep the campaign moving market by market.
1990Sony Pictures marketing chapter begins
8Named programming samples in the verified portfolio
4Affiliate channels spanning on air, radio, print and direct support
2Core lanes covering first run and off network television
Marketing campaigns
The affiliate campaign engine
Tetreault's role centered on practical execution for local stations while maintaining a consistent national identity for each Sony television property.
On air, radio and print support
Provided station partners with coordinated promotional materials across broadcast, audio and print so every market could build awareness with consistent positioning.
Daily campaign coordination
Maintained direct communication with affiliates around advertising needs, marketing support, timing and execution.
Multiple genres and audience segments
Supported game shows, talk, comedy and youth oriented programming, requiring different positioning while preserving the studio's distribution priorities.
Programming samples
The Sony television portfolio
Cal State LA's institutional biography identifies these franchises as representative programming for which Tetreault developed marketing strategies during his Sony chapter.
Appointment television
Long running franchises that depended on clear local scheduling, sustained tune in and consistent affiliate promotion.
High value syndicated franchises
Comedy properties marketed to stations as recognizable audience drivers across dayparts and local schedules.
Distinct audience positioning
A programming lane that required sharper demographic targeting and market specific creative support.
Tools that moved across the slate
The operating playbook combined program positioning with local activation.
Verified career source
Documented by Cal State LA
The university's alumni biography records Tetreault's 1990 move to Sony Pictures, his Manager of Marketing role, the named television portfolio and his responsibility for developing programming strategies.
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