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David Tetreault / Career / FOX Television

FOX Television · Programming and campaign archive · 1999 to 2011

National campaigns for defining television franchises

As Senior Vice President of Marketing, David Tetreault led national advertising and media investment across the 20th Television portfolio, developed award winning franchise campaigns and built multimillion dollar integrations with major consumer brands.

20th Century Fox Television

Portfolio marketing at national scale

The FOX chapter moved beyond affiliate support into broad national media stewardship, franchise level creative, integrated sponsorship and the early connection between traditional television and social platforms.

$100M+Documented annual media stewardship at FOX
15Named programming samples across the full archive
10+Major consumer brands in documented integrated promotions
PromaxAward recognition across multiple franchise campaigns

Creative, media and partnership execution

Tetreault's FOX responsibility combined high visibility creative with disciplined national investment and brand backed audience acquisition.

Award winning creative

The Simpsons, American Idol, 24 and The X Files

BKB's official executive announcement identifies these four defining franchises as award winning campaigns developed by Tetreault. His CV expands the Promax recognized slate to Futurama, King of the Hill, Modern Family and additional FOX programming.

National media

Nine figure portfolio stewardship

Strategically planned and purchased national media across 20th Television programming, allocating investment across franchise launches, returning seasons, syndication and sustained audience development.

Integrated sponsorship

Blue chip brands attached to television culture

Developed multimillion dollar promotions and integrations involving automotive, airline, technology, wireless, retail and consumer packaged goods partners.

Platform evolution

Television strategy connected to social media

Directed marketing and communications strategies that joined traditional television reach with emerging digital and social platforms.

The FOX franchise portfolio

The programming archive spans animation, comedy, drama, unscripted competition, daytime and first run television. It includes properties marketed during Tetreault's FOX tenure and the longer franchise window requested through 2011.

Animation and comedy

Distinctive brands with long audience lives

Franchises with specific visual identities, loyal fan communities and significant value across original and syndicated windows.

The SimpsonsFuturamaKing of the HillMalcolm in the MiddleDharma & GregModern Family

Drama and genre

High concept appointment television

Series marketed around urgency, character, mythology and event scale.

24The X FilesBuffy the Vampire SlayerAngelAlly McBealStark Raving Mad

Unscripted and first run

Personality, competition and daily viewing

Programming driven by talent, real time conversation and repeatable audience habits.

American IdolDivorce CourtOn Air with Ryan Seacrest

Campaign methods

A complete national marketing platform

The FOX system combined creative development, media investment, partner integration and platform innovation.

National mediaFranchise launchesPromax campaignsBrand integrationsAffiliate supportDigitalSocial media

Brands integrated into the television portfolio

Tetreault's CV and institutional biography document a wide partnership roster across automotive, travel, technology, wireless, retail and consumer products.

General MotorsChevroletLexusBMWAmerican AirlinesAppleT MobileAT&TNestléJohnson & JohnsonEnergizerWalmartGoogleFacebook

Verified career sources

The FOX record is independently documented

Cal State LA documents the role, television portfolio, advertising budget and integrated brand work. BKB's official executive announcement separately confirms Tetreault's senior FOX title and award winning campaigns for The Simpsons, American Idol, 24 and The X Files.