Television, radio, outdoor and online
Created campaigns that connected mass reach media with the emerging online channel, giving franchises a coherent identity across consumer touchpoints.
David Tetreault / Career / Warner Bros. Television
Warner Bros. Television · Campaign archive · 1996 to 1999
Integrated campaigns for first run and off network television
As Director of Marketing, David Tetreault developed high level advertising campaigns for some of television's most important franchises and combined radio, television, outdoor and online media into coordinated national launches.
Campaign scope
Major franchises across every television daypart
The Warner Bros. portfolio moved from first run entertainment and daytime talk to network drama, comedy, genre programming and high value off network syndication. The work required a flexible campaign system and constant alignment with affiliates.
12Named programming samples in the verified portfolio
4Integrated media channels covering television, radio, outdoor and online
2Core businesses spanning first run and off network programming
1999The final year of the Warner Bros. campaign chapter
Marketing campaigns
One campaign architecture across four media channels
Tetreault's Warner Bros. mandate combined national media strategy with affiliate execution and program specific creative.
First run premieres and returning franchises
Directed marketing around new series, daily entertainment formats and talk programming that depended on clear positioning and sustained local tune in.
Extending the value of proven hits
Built audience and affiliate support for network franchises entering syndication, where local scheduling, market differentiation and promotional repetition were critical.
National strategy with local execution
Led high level communication with television affiliates and strategically planned and purchased media supporting Warner Bros. Television programming.
Programming samples
The Warner Bros. television portfolio
The verified campaign record spans prestige network franchises, first run entertainment, daytime talk, comedy and genre programming.
Audience defining network series
High profile programming with strong brand identities and significant value in both original runs and syndication.
Daily and daytime appointment viewing
Personality driven formats requiring frequent promotion, affiliate coordination and clear market positioning.
Comedy, drama and genre programming
A diverse slate marketed across network, first run and off network distribution windows.
A fully integrated media mix
The Warner Bros. campaign model extended the affiliate discipline built at Sony into broader national media execution.
Verified career source
The campaign portfolio is documented
Cal State LA's alumni biography identifies Tetreault's Director of Marketing appointment, the twelve named programs and the integrated mix of radio, television, outdoor and online advertising used at Warner Bros.
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