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David Tetreault / Interviews / Yahoo Finance

Yahoo Finance · Full interview

Can BKB challenge traditional boxing?

Yahoo Finance Executive Editor Brian Sozzi sits down with BKB CEO David Tetreault for a direct conversation about international growth and the future of the sport.

Original Yahoo Finance interview · 9:16

David Tetreault with Brian Sozzi

The full conversation examines BKB's rapid rise, its international expansion and how the promotion can compete for attention in the broader combat sports market.

Original publisher

Yahoo Finance

The business case for BKB

International growth

Building a global combat sports property

Tetreault outlines the opportunity to expand BKB through major markets, recognizable talent and a consistent event platform.

Category challenge

A distinct alternative to traditional boxing

The conversation frames BKB as a fast moving combat sports product with its own format, identity and fan proposition.

Audience strategy

Reaching fans across platforms

Distribution and digital reach sit at the center of turning event momentum into a larger global audience.