Full interview
David Tetreault with Boxing Social
The conversation covers discussions around Oleksandr Usyk and Carl Froch, the potential crossover of established boxing talent and the platform BKB is building around its roster and Trigon format.
David Tetreault / Interviews / Boxing Social
Boxing Social · CEO interview
Usyk, Froch and the next scale of BKB
David Tetreault discusses the elite boxing names on BKB's radar and the company strategy behind taking bare knuckle competition to a much larger audience.
Interview topics
Talent, category growth and the next audience
Conversations with championship names
Tetreault addresses the careful, long term conversations involved in bringing established boxing stars into a different competitive format.
Why bare knuckle is growing
The company sees a global audience for short, high intensity bouts presented inside a visually distinct three sided ring.
Building beyond a fight promotion
The strategy combines talent, original content, media distribution and live event markets into a coherent sports brand.
Scale without losing identity
The opportunity is to broaden the audience while preserving the immediacy and character that made the sport compelling.
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