Full interview · 20 minutes
David Tetreault with Sportico
The conversation examines how BKB is building reach through TikTok, shaping content around live events and taking the company into new international markets.
David Tetreault / Interviews / Sportico
Sportico · September 14, 2026
BKB's TikTok rise and the road to global scale
Sportico sits down with BKB CEO David Tetreault for a full conversation on the company's audience growth, content strategy, expansion plans and international future.
Interview topics
Audience, content and international growth
Building a live sports audience
Tetreault discusses BKB's performance on TikTok and what the platform reveals about the appetite for live combat sports.
Programming around the fights
The interview covers how live events, fighter stories and digital content work together to grow the brand.
Scaling the BKB platform
Tetreault outlines the operating and media strategy behind BKB's next stage of development.
Taking BKB into new markets
The conversation looks at the company's global ambitions and its plan to build meaningful local audiences.
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